Summer Holidays are Here – Are You Keeping Your Customers Happy?
Whether you own a local deli, roofing business or a small convenience store, holidays always seem to throw a wrench in the gears. Do you open your deli on the 4th of July? If so, do you shut early, potentially losing business? If you stay open during normal operating hours, do you keep the normal staff on and risk it being slow, or do you leave only one employee to pump out sandwiches in the event of a rush? It certainly can be a...
Leadership: The Questions You Aren't Asking Yourself
Ever wonder what makes a leader a great leader, and not just an average guy in the front of the line that everybody trudges along with? One huge characteristic that sets great leaders apart from the rest of the pack (at least in my opinion) is their ability to constantly ask themselves what they can do to improve the lives of those who work with them and what they can do to stay more relevant in their field. Are You Asking Yourself...
The Check is In The Mail
If you haven’t figured it out already, cash flow is the blood of your business. It circulates through your purchases and sales, pays your employees and puts money in your own wallet. But, there is always that one customer likes to put a hamper on your cash flow by no paying on time. So then, what do you do about the guy that always says, “The check is in the mail?”? It is 2014 – Not 1960 While many businesses still take checks on a...
Why Tweets, Likes & Shares Probably Aren't Helping
According to a Gallup poll most Americans say that social media has no influence at all on their purchasing decisions. While this is probably a sigh of relief to many small business owners who have seen little-to-no success with social media campaigns, what are we missing here? Social Media is Still Great for Lead Generation If you haven’t already seen Steve Brownlie’s recent video on Generating High Quality Leads with Social Media,...
Gaining Customer Loyalty – What You're Probably Not Doing
Quite often I get a lot of questions from my clients regarding customer loyalty and how to get people to come back to their establishment more than one time. Give Customers a Reason to Come Back If you’re a small business owner you already know why most people frequent small businesses – because you’re small, locally owned, and part of the very community they wish to support. But, just because you’re a small business in a community...
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