You’ve probably been following the recent trend in advertising, with big brands picking up celebrity endorsements via Social Media, instead of through tired TV spots. Smaller brands, on the other hand, desperately turn to influencer marketplaces and Twitter to find bloggers and social media influencers, themselves desperate to review virtually anything they can get their hands on for free. Neither of these are optimal. As one of the few linkbuilders in the world who’s managed to secure organic (ie without paying) coverage for clients in tough niches like “men’s...