Why Tweets, Likes & Shares Probably Aren't Helping

According to a Gallup poll most Americans say that social media has no influence at all on their purchasing decisions. While this is probably a sigh of relief to many small business owners who have seen little-to-no success with social media campaigns, what are we missing here?

Social Media is Still Great for Lead Generation

If you haven’t already seen Steve Brownlie’s recent video on Generating High Quality Leads with Social Media, there are still ways to harness platforms like Twitter and Facebook for the better good.The truth is, like Steve says, is that there are much more effective ways you can be using social media to generate great leads for your company.

With only 30% of Americans saying that social media influences their purchasing decisions slightly, we have to use creative methods to target out new clients that aren’t already following our companies and find way to connect with those that either haven’t heard of us or haven’t had a chance to use our products.

If you haven’t already, give Steve’s video a quick watch and you’ll be much more up to speed on what is about to be discussed.

Find Those Who Aren’t Familiar with Your Products

Now that we’ve acknowledged what doesn’t work on social media, let’s brainstorm some new plans of attack that can generate us more leads and push more sales. For example, if you were a local roofing company in the Birmingham, Alabama area, what would you traditionally be doing with social media? Odds are, you’d probably have a Facebook page and would be trying to get all your friends and family to like you. But what good does that do you, really? All you have managed to do is get those who already know about you to follow your page, and learned nothing relatively new about what you have to offer.

The key here is to, as Steve has described, find people who don’t know about you and are in need of some sort of roofing service. Whether it is scouring Twitter for those tweeting in your area about how the recent storm blew their shingles off or you come across a disgruntled former customer of one of your competitors, the way you go about acquiring leads has changed.

By finding these people who aren’t familiar with your products or services and connecting with them while their problem is still fresh in their minds you are much more likely to win over a new customer versus just have people like and share your content on Facebook. Plus, in reality, isn’t that what business is all about? Providing solutions to customers who are truly in need of your service.

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Author: Garrett Graff

Garrett is a qualified engineer, and when he's not helping businesses grow as a consultant at Palladous, you can find him building hobby race cars, managing the family farming business or chilling out on the lake fishing. Get in touch on Google+ or drop him a line by e-mail.

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