The power of video is not be to underestimated. Businesses, from small one person shops to Fortune 500 companies are all taking advantage of the power of video to reach and market to their customers. Brand recall with online video ads is 50%, almost double that of television (source).
While YouTube has traditionally been the top platform for video advertising, Facebook is quickly becoming an extremely powerful platform for video. With its powerful targeting options, brands are quickly discovering that engaging video advertising can be incredibly powerful. Marketers are using Facebook video ads for all parts of the the marketing funnel, including building awareness, driving sales, and retargeting existing customers. The infographic below by Memory Tree provides 7 powerful reasons why businesses should strongly consider Facebook as an integral part of their video marketing strategy.