Growing Your Local Business Online – New Course Launched
I’m really pleased to bring my latest course to the magazine – a step by step guide for small and local businesses who are looking to grow their web presence and start selling more online. Building a real brand, and thinking about how your users find you is crucial to being successful online. This course walks you through the process step-by-step. Firstly, it covers how your users find you and how you can leverage that to...
Content Strategy for Business Owners Course Now Live
Our content strategy course for business owners will give you the foundation knowledge you need to plan your website and be successful online. Too many online businesses fail to describe their products and services accurately and powerfully enough to convert visitors into sales. Sometimes missing those descriptions means they don’t even get the search traffic they deserve. Imagine that you run a pest control business....
Podcast: Tech Function Writer Steve Brownlie Appears on Rethink Your Business
Our writers are often called upon to appear on popular podcasts and shows. Steve recently appeared on Dave Hall’s show in Las Vegas called Rethink Your Business. It’s aimed at business owners looking to grow, both professionally and in life. Our episode covered online growth strategies and can be found on the Barlow Douglas Hall CPAs site: barlowdouglashall.com/rethink-podcast/steve-brownlie Barlow Douglas & Hall CPAs...
Generating High Quality Leads with Social Media
Social media is often thought of as a way for brands to communicate their content, I’ve even heard the quote, “Social media is all about content.” If you make great content, you promote it well, you’ll get brand exposure, you’ll get traffic and most importantly you’ll get business. The truth is, though, there is a lot of other ways you can use social media and one of those ways you can use social media is to actively seek out and...
One Big Reason E-Commerce Sites Are Struggling & How To fix It
There have been a few questions from e-commerce sites this week on LinkedIn about their falling ranking post-panda & penguin and all the sites that I looked at shared the same problem so I thought I’d cover it for you all – that problem was duplicate & thin content. Spotting Problem Pages Copyscape is a powerful tool when it comes to analysing your site. With searches costing just a few cents it’s usually...
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