In their press release Apple stated that, “We’ve identified a group of apps that are using a third party advertising SKD, developed by Youmi.” So far, Apple said they have found 256 apps with over one million downloads that use the Youmi advertising SDK in some form or fashion.
To make matters worse, Apple said that most of these app developers may not even be aware that their apps have been infiltrated by the Youmi SDK as it is commonly delivered in binary form, below the programming level that developers typically use.
Ultimately, it seems that no matter how hard we try to protect our sensitive personal information there will always be somebody trying to collect it. Is this an opportunity for new businesses to emerge in data protection, or are we simply stuck with having to deal with the thought that our data is never safe?
Image Credit: http://bit.ly/1LAqY6F | Wikimedia Commons