Introduction to Online Local Marketing for Small Business Owners
Nov29

Introduction to Online Local Marketing for Small Business Owners

Hey everybody! Garrett here from Tech Function and today I’m super excited to be releasing my first ever video series on what’s going to be highlighting everything a business owner needs to know for online marketing. This quick introductory video is just going to be highlighting what we can expect to do throughout the course, some of my background, how I ever got involved in online marketing and SEO and all that fun stuff and really...

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Infographic: Why Facebook Rules For Video Marketing
Oct18

Infographic: Why Facebook Rules For Video Marketing

The power of video is not be to underestimated.  Businesses, from small one person shops to Fortune 500 companies are all taking advantage of the power of video to reach and market to their customers.   Brand recall with online video ads is 50%, almost double that of television (source). While YouTube has traditionally been the top platform for video advertising, Facebook is quickly becoming an extremely powerful platform for video. ...

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Under Scrutiny for Years, ITT Tech Shuts Doors
Sep16

Under Scrutiny for Years, ITT Tech Shuts Doors

If you’ve ever taken the time to watch TV during a weekday afternoon, you’ve probably noticed a lot of the advertisements seem to target individuals who are easy to manipulate. Whether it’s an ad for pay day loans, ambulance chasers or in this case for-profit educational institutions, all the schemes are targeted at people who need the most help in life. But, are these institutions really there to provide people with an education that...

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Business Credit Scores, And The Technology Driving Them, Are More Important Than You Think
Aug24

Business Credit Scores, And The Technology Driving Them, Are More Important Than You Think

A survey this week by Manta and Nav, revealed that almost three quarters of business owners are unaware of their business credit score, and around two-thirds of business owners weren’t even sure how they’d find it out if they wanted to know. In the same way as lending used to be arranged manually over coffee with the bank manager, and is now processed using sophisticated automation technology and credit scores, business...

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3 Industries that Benefit from Mobile Data Collection Software
Jul19

3 Industries that Benefit from Mobile Data Collection Software

Every business in existence is looking for ways to improve. Whether it be cutting costs, better training personnel, or attracting a wider customer base, there is always something to be done that can enhance the bottom line. In order to know what practices need to change, companies need a tool to provide them with data-driven insights. Enter mobile data collection software. Below we’ll analyze three industries that are already using...

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New Facebook News Feed Rules Further Limit Brand Organic Exposure
Jun30

New Facebook News Feed Rules Further Limit Brand Organic Exposure

Brands who invested heavily in Facebook pages and achieving large numbers of organic followers on Facebook have already seen their organic reach slashed by the tech giant, with some seeing fewer than five per cent of their followers actually being exposed to their content. With those changes promotional content started to have little use on Facebook unless brands were prepared to ‘pay to play’ and take part in...

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