VIDEO: Traditional Bookstores Can’t Win With Marketing Alone
With it being Independent Book Store Day we thought we’d share some ideas for how stores can revitalize themselves and adapt to the new world in which Amazon has run over much of the market, leaving many independent stores struggling. Gary Vaynerchuk covered this in one of his early episodes of the Ask Gary Vee show. The main suggestion he makes is for stores to look beyond marketing in a smart way, which will drive their...
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