Three Types of Influencer And Why Everyone Is Targeting The Wrong Two
Aug11

Three Types of Influencer And Why Everyone Is Targeting The Wrong Two

You’ve probably been following the recent trend in advertising, with big brands picking up celebrity endorsements via Social Media, instead of through tired TV spots. Smaller brands, on the other hand, desperately turn to influencer marketplaces and Twitter to find bloggers and social media influencers, themselves desperate to review virtually anything they can get their hands on for free. Neither of these are optimal. As one of...

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