Why Startups Should Understand SEO Basics
Aug13

Why Startups Should Understand SEO Basics

One of the biggest challenges I’ve noticed startups facing is understanding how much marketing will be a driver of their success, and how much of the mix will be just down to their exceptional product. As Gary Vaynerchuk frequently points out on his #ASKGARYVEE show, no amount of marketing will fix a broken product, that doesn’t meet market needs. However, when you look at some of the most successful starups, marketing...

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New Facebook News Feed Rules Further Limit Brand Organic Exposure
Jun30

New Facebook News Feed Rules Further Limit Brand Organic Exposure

Brands who invested heavily in Facebook pages and achieving large numbers of organic followers on Facebook have already seen their organic reach slashed by the tech giant, with some seeing fewer than five per cent of their followers actually being exposed to their content. With those changes promotional content started to have little use on Facebook unless brands were prepared to ‘pay to play’ and take part in...

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Craig Wright Claims To Be Bitcoin Inventor Satoshi Nakomoto Met With Skepticism
May02

Craig Wright Claims To Be Bitcoin Inventor Satoshi Nakomoto Met With Skepticism

Australian Craig Wright has hit the news again, with The Guardian reporting that he had come forward with ‘evidence’ that he’s the Bitcoin founder, Satoshi Nakomoto. This is the second time he has surfaced in the news in recent months, with news outlets around the world having covered the story that he may be Satoshi back in November 2015. Bitcoin is an alternative to traditional currency that uses various...

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The Real Cruz Sex Scandal Is Twitter’s Censorship
Mar27

The Real Cruz Sex Scandal Is Twitter’s Censorship

Journalistic standards dictate that real evidence is needed before smearing someone publicly with allegations of impropriety, especially someone who’s running for President. Perhaps unsurprisingly then, I’d heard nothing about the suggestion that some ‘friends’ of Rubio’s campaign (nobody has suggested that it was him personally or anyone directly involved with his campaign) had been talking about...

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Formula 1 Doesn’t Understand Social Media
Feb28

Formula 1 Doesn’t Understand Social Media

Fans of Formula 1 motor racing are no doubt excited about a new season, and the teams have been busy promoting their new cars and hyping up their new driver lineups. You’d think huge social media attention driven by drivers sharing their build up to the live action would be extremely valuable to the sport. Especially when that content is going wild in a market where they can actually grow, the USA, where the Haas team is...

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