Three Types of Influencer And Why Everyone Is Targeting The Wrong Two
You’ve probably been following the recent trend in advertising, with big brands picking up celebrity endorsements via Social Media, instead of through tired TV spots. Smaller brands, on the other hand, desperately turn to influencer marketplaces and Twitter to find bloggers and social media influencers, themselves desperate to review virtually anything they can get their hands on for free. Neither of these are optimal. As one of...
Introduction to Online Local Marketing for Small Business Owners
Hey everybody! Garrett here from Tech Function and today I’m super excited to be releasing my first ever video series on what’s going to be highlighting everything a business owner needs to know for online marketing. This quick introductory video is just going to be highlighting what we can expect to do throughout the course, some of my background, how I ever got involved in online marketing and SEO and all that fun stuff and really...
Why Startups Should Understand SEO Basics
One of the biggest challenges I’ve noticed startups facing is understanding how much marketing will be a driver of their success, and how much of the mix will be just down to their exceptional product. As Gary Vaynerchuk frequently points out on his #ASKGARYVEE show, no amount of marketing will fix a broken product, that doesn’t meet market needs. However, when you look at some of the most successful starups, marketing...
Google Changes Local Map Pack for Restaurant Queries
10 days ago news hit the wire that Google was experimenting with their maps listings for Home Services Professionals in certain geographical areas. Today, we’ve noticed yet a new trend that seems to be rolling out slowly for restaurants – a changed map pack following a company’s website that matches the search query. As seen in the example to the left, when searching for the exact name of a restaurant, the company’s website will first...
Google Removes Free Maps Listings For Home Services Professionals
A new beta program from leading search engine Google threatens to wipe out another opportunity for businesses to appear organically in their search results by replacing the maps listings driven by Google My Business with paid only results. Initially this test is only impacting ‘home service’ businesses such as locksmiths and plumbers, in just one region, but it wouldn’t be surprising to see the test expanded quickly...
Does Each Google Update Mean You Have to Change Your SEO Strategy
When I was speaking as the after dinner speaker at the Dudley and District Business Club one of the questions at the end was about SEO and I thought I’d take a few minutes to add some more depth to that discussion. Isn’t SEO a waste of time because you put all that work in, only to have to start again every time Google makes a change to their algorithm?Panel Question DDBC – If it was yours let me know and I’ll...
Recent Comments