Next Level Marketing Automation
Research from Ascend2 shows around 84% of businesses investing in marketing automation are seeing successful results. The tools and software designed to automate elements of your marketing campaign help to speed up processes which may have taken hours before. Human error is removed and time is saved when the right tools are put in place. Tedious and repetitive tasks, which people often get bored of and therefore less focused on, can...
YouTube and the Chilling Demonetization of “Incorrect Opinions”
This article summarizes and investigates a story broken by Paul Joseph Watson on Infowars.com and shared with commentary by ZeroHedge.com. YouTube has “declared war” on politically incorrect opinions by producing what it calls, a new “advertiser friendly” policy. The net result of this new policy is the stripping of offensive video producers and sharers of the right to earn money from their endeavors. This de-monetization policy has...
Mainstream Media Blackout of #DNCLeaks Mirrored On Social Media
Once again we have no interest here in the politics at play. It doesn’t matter to us what today’s leaks about the Democratic Party in the US actually showed, or whether any wrong doing was at play. What we’re concerned with here at Tech Function is that throughout the early days of social media it played a crucial role in spreading free speech, the uprisings for democracy in various parts of the world, and allowed...
The Real Cruz Sex Scandal Is Twitter’s Censorship
Journalistic standards dictate that real evidence is needed before smearing someone publicly with allegations of impropriety, especially someone who’s running for President. Perhaps unsurprisingly then, I’d heard nothing about the suggestion that some ‘friends’ of Rubio’s campaign (nobody has suggested that it was him personally or anyone directly involved with his campaign) had been talking about...
Formula 1 Doesn’t Understand Social Media
Fans of Formula 1 motor racing are no doubt excited about a new season, and the teams have been busy promoting their new cars and hyping up their new driver lineups. You’d think huge social media attention driven by drivers sharing their build up to the live action would be extremely valuable to the sport. Especially when that content is going wild in a market where they can actually grow, the USA, where the Haas team is...
It’s 2016! Where’s Your PR Bling? A 6-Step Guide for Business Owners
Are you a company founder or organization director who has ever retained a PR firm? If you have, then you no doubt used a degree of PR Bling whether you were aware of doing so or not. PR … what? PR Bling. Think of it as the times you were certain we would answer if you were to call us on our cell phones late at night, or early in the morning, when you needed our insight on your media interview, an angle for a press release, or...
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