Three Types of Influencer And Why Everyone Is Targeting The Wrong Two
You’ve probably been following the recent trend in advertising, with big brands picking up celebrity endorsements via Social Media, instead of through tired TV spots. Smaller brands, on the other hand, desperately turn to influencer marketplaces and Twitter to find bloggers and social media influencers, themselves desperate to review virtually anything they can get their hands on for free. Neither of these are optimal. As one of...
Under Scrutiny for Years, ITT Tech Shuts Doors
If you’ve ever taken the time to watch TV during a weekday afternoon, you’ve probably noticed a lot of the advertisements seem to target individuals who are easy to manipulate. Whether it’s an ad for pay day loans, ambulance chasers or in this case for-profit educational institutions, all the schemes are targeted at people who need the most help in life. But, are these institutions really there to provide people with an education that...
YouTube and the Chilling Demonetization of “Incorrect Opinions”
This article summarizes and investigates a story broken by Paul Joseph Watson on Infowars.com and shared with commentary by ZeroHedge.com. YouTube has “declared war” on politically incorrect opinions by producing what it calls, a new “advertiser friendly” policy. The net result of this new policy is the stripping of offensive video producers and sharers of the right to earn money from their endeavors. This de-monetization policy has...
Why Startups Should Understand SEO Basics
One of the biggest challenges I’ve noticed startups facing is understanding how much marketing will be a driver of their success, and how much of the mix will be just down to their exceptional product. As Gary Vaynerchuk frequently points out on his #ASKGARYVEE show, no amount of marketing will fix a broken product, that doesn’t meet market needs. However, when you look at some of the most successful starups, marketing...
New Facebook News Feed Rules Further Limit Brand Organic Exposure
Brands who invested heavily in Facebook pages and achieving large numbers of organic followers on Facebook have already seen their organic reach slashed by the tech giant, with some seeing fewer than five per cent of their followers actually being exposed to their content. With those changes promotional content started to have little use on Facebook unless brands were prepared to ‘pay to play’ and take part in...
Is Technology Harming the Ability of Addicts to Self-Exclude From Online Gaming
Is being plugged into a 24/7 online culture with easy access to gambling websites and apps making it impossible for addicts to self-exclude? The proliferation of websites dedicated to gambling activities has moved the lure of a punt from the opening and closing times of the local bookmakers or casino to a person’s entire life. It is now possible to choose from dozens of online sites, a myriad of games, sporting bets, and downloadable...
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