Three Types of Influencer And Why Everyone Is Targeting The Wrong Two
You’ve probably been following the recent trend in advertising, with big brands picking up celebrity endorsements via Social Media, instead of through tired TV spots. Smaller brands, on the other hand, desperately turn to influencer marketplaces and Twitter to find bloggers and social media influencers, themselves desperate to review virtually anything they can get their hands on for free. Neither of these are optimal. As one of...
Why Startups Should Understand SEO Basics
One of the biggest challenges I’ve noticed startups facing is understanding how much marketing will be a driver of their success, and how much of the mix will be just down to their exceptional product. As Gary Vaynerchuk frequently points out on his #ASKGARYVEE show, no amount of marketing will fix a broken product, that doesn’t meet market needs. However, when you look at some of the most successful starups, marketing...
New Facebook News Feed Rules Further Limit Brand Organic Exposure
Brands who invested heavily in Facebook pages and achieving large numbers of organic followers on Facebook have already seen their organic reach slashed by the tech giant, with some seeing fewer than five per cent of their followers actually being exposed to their content. With those changes promotional content started to have little use on Facebook unless brands were prepared to ‘pay to play’ and take part in...
Craig Wright Claims To Be Bitcoin Inventor Satoshi Nakomoto Met With Skepticism
Australian Craig Wright has hit the news again, with The Guardian reporting that he had come forward with ‘evidence’ that he’s the Bitcoin founder, Satoshi Nakomoto. This is the second time he has surfaced in the news in recent months, with news outlets around the world having covered the story that he may be Satoshi back in November 2015. Bitcoin is an alternative to traditional currency that uses various...
The Real Cruz Sex Scandal Is Twitter’s Censorship
Journalistic standards dictate that real evidence is needed before smearing someone publicly with allegations of impropriety, especially someone who’s running for President. Perhaps unsurprisingly then, I’d heard nothing about the suggestion that some ‘friends’ of Rubio’s campaign (nobody has suggested that it was him personally or anyone directly involved with his campaign) had been talking about...
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