Easy Ways to Improve Your Content Strategy for Small Businesses
If you’re like a vast majority of small business owners out there, you’re probably starting to realize that having a strong digital presence is becoming more and more important. By deploying a properly built, information rich content strategy to your website, you are nearly guaranteed to have the upper hand on your competition and keep your readers easily informed on whatever you have to share with them.
Write Content that is Detailed, Concise and Appropriately Lengthy
Have you ever stumbled across a web page, found an article you really liked the intro to, only to find out it ends 300 words later? Yeah, me too. One of the largest problems that small business owners encounter regarding the content on their websites is that it simply isn’t long enough. Additionally, on the other end of the spectrum, we run into articles that are absurdly long and boring to read, providing no real value or informative data of any kind. So then, what can we do to bulk things up a bit?
According to a few reports I’ve seen floating around the internet, a good blog post or article is generally going to be around 2,000 words. I know a few of you are probably sweating a bit now, but bear with me. The key to understanding these reports is that, yes, they may be long, 2,000 word articles, but they are also written well and researched intensively.
These are the articles that are providing the greatest value not just because they are long, but because they are jam packed with exciting information that the readers actually care about. Not only are these detailed articles more likely to engage your readers, but also they increase the chances of the content be shared in the social media realm, further extending your reach to audiences you may have never considered as a target.
Using Visuals to Supplement Your Content
This may seem easy enough, but if you look closely I threw in a little keyword: supplement. Graphs, charts and pictures are all great and fun, but it is crucial to remember these pieces of media are there to supplement what you have already written and further clarify to your readers the intent of your work. For example, if you were running a website that specialized in constructing pool tables by hand, pictures would be a wonderful way to supplement the process you have already laid out in your article, leaving a visual image for your reader on how you glued (or however that works) the felt to the table.
Use Stories in Your Content
A great way to keep readers engaged in your content is to use stories that help identify the benefits of your product or whatever you have on offer. The more you can relate with your target audience the more chances you have of keeping them interested in what you have to say, increasing the odds that they may even share it with their friends on Facebook or Twitter.
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