You’ve probably been following the recent trend in advertising, with big brands picking up celebrity endorsements via Social Media, instead of through tired TV spots. Smaller brands, on the other hand, desperately turn to influencer marketplaces and Twitter to find bloggers and social media influencers, themselves desperate to review virtually anything they can get their hands on...
Fans of Formula 1 motor racing are no doubt excited about a new season, and the teams have been busy promoting their new cars and hyping up their new driver lineups. You’d think huge social media attention driven by drivers sharing their build up to the live action would be extremely valuable to the sport. Especially when that content is going wild in a market where they can...
Yelp may just be the most important website for small businesses, next to Google that is. Millions of reviews have been left around the world on Yelp’s website, letting people know how a local business stacks up against their competition and what customers liked or disliked about their services. With all of this being said, there are still many misconceptions about the review site and its time to set a few of these things straight....
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