Formula 1 Doesn’t Understand Social Media
Feb28

Formula 1 Doesn’t Understand Social Media

Fans of Formula 1 motor racing are no doubt excited about a new season, and the teams have been busy promoting their new cars and hyping up their new driver lineups. You’d think huge social media attention driven by drivers sharing their build up to the live action would be extremely valuable to the sport. Especially when that content is going wild in a market where they can actually grow, the USA, where the Haas team is...

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Twitter Set For Massive 10,000 Character Tweets
Jan05

Twitter Set For Massive 10,000 Character Tweets

The 140 character Tweet limit could be coming to an end as soon as the end of Q1 2016 as Re/code reports that the social media giant is planning to up it by over 700% to 1,000 characters, allowing long form content on the platform for the first time. Facebook recently moved to host more content from publishers directly on their site and tests by Gary Vaynerchuk, the CEO of Vayner Media, where he posted long-form content directly onto...

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Growing Your Local Business Online – New Course Launched
Apr21

Growing Your Local Business Online – New Course Launched

I’m really pleased to bring my latest course to the magazine – a step by step guide for small and local businesses who are looking to grow their web presence and start selling more online. Building a real brand, and thinking about how your users find you is crucial to being successful online. This course walks you through the process step-by-step. Firstly, it covers how your users find you and how you can leverage that to...

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Generating High Quality Leads with Social Media
Sep01

Generating High Quality Leads with Social Media

Social media is often thought of as a way for brands to communicate their content, I’ve even heard the quote, “Social media is all about content.” If you make great content, you promote it well, you’ll get brand exposure, you’ll get traffic and most importantly you’ll get business. The truth is, though, there is a lot of other ways you can use social media and one of those ways you can use social media is to actively seek out and...

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Why Tweets, Likes & Shares Probably Aren't Helping
Aug19

Why Tweets, Likes & Shares Probably Aren't Helping

According to a Gallup poll most Americans say that social media has no influence at all on their purchasing decisions. While this is probably a sigh of relief to many small business owners who have seen little-to-no success with social media campaigns, what are we missing here? Social Media is Still Great for Lead Generation If you haven’t already seen Steve Brownlie’s recent video on Generating High Quality Leads with Social Media,...

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Yelp's Secrets: What You Probably Don't Know
Jul11

Yelp's Secrets: What You Probably Don't Know

Yelp may just be the most important website for small businesses, next to Google that is. Millions of reviews have been left around the world on Yelp’s website, letting people know how a local business stacks up against their competition and what customers liked or disliked about their services. With all of this being said, there are still many misconceptions about the review site and its time to set a few of these things straight....

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