VIDEO: Traditional Bookstores Can’t Win With Marketing Alone
Apr30

VIDEO: Traditional Bookstores Can’t Win With Marketing Alone

With it being Independent Book Store Day we thought we’d share some ideas for how stores can revitalize themselves and adapt to the new world in which Amazon has run over much of the market, leaving many independent stores struggling. Gary Vaynerchuk covered this in one of his early episodes of the Ask Gary Vee show. The main suggestion he makes is for stores to look beyond marketing in a smart way, which will drive their...

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Formula 1 Doesn’t Understand Social Media
Feb28

Formula 1 Doesn’t Understand Social Media

Fans of Formula 1 motor racing are no doubt excited about a new season, and the teams have been busy promoting their new cars and hyping up their new driver lineups. You’d think huge social media attention driven by drivers sharing their build up to the live action would be extremely valuable to the sport. Especially when that content is going wild in a market where they can actually grow, the USA, where the Haas team is...

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Google Under Fire For Scanning Student E-mails
Feb05

Google Under Fire For Scanning Student E-mails

Internet giant, Google, has come under fire in a lawsuit filed by students in the San Jose federal court, alleging that their data had been collected for use in advertising purposes, according to Security Week. SafeGov reported on the claims that Google was targeting student users with advertising, even when ads weren’t set to be shown in schools back in 2014. They point out the key difference between Microsoft and Google: both...

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It’s 2016! Where’s Your PR Bling? A 6-Step Guide for Business Owners
Jan13

It’s 2016! Where’s Your PR Bling? A 6-Step Guide for Business Owners

Are you a company founder or organization director who has ever retained a PR firm? If you have, then you no doubt used a degree of PR Bling whether you were aware of doing so or not. PR … what? PR Bling. Think of it as the times you were certain we would answer if you were to call us on our cell phones late at night, or early in the morning, when you needed our insight on your media interview, an angle for a press release, or...

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Twitter Set For Massive 10,000 Character Tweets
Jan05

Twitter Set For Massive 10,000 Character Tweets

The 140 character Tweet limit could be coming to an end as soon as the end of Q1 2016 as Re/code reports that the social media giant is planning to up it by over 700% to 1,000 characters, allowing long form content on the platform for the first time. Facebook recently moved to host more content from publishers directly on their site and tests by Gary Vaynerchuk, the CEO of Vayner Media, where he posted long-form content directly onto...

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Is Dropbox Becoming A Risky Prospect For Consumers?: Kills E-mail App Mailbox
Dec09

Is Dropbox Becoming A Risky Prospect For Consumers?: Kills E-mail App Mailbox

The biggest problem, despite the enormous advantages, with the cloud as a solution for businesses and consumers was always the possibility that services would simply go out of business or adjust their strategy in ways that left users disadvantaged. Part of that problem came true this week as Dropbox announced that their e-mail app, Mailbox, was to be shuttered. Inc reported that this was in stark contrast to their original promise,...

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